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4 typical SEO problems with Shopify and how to fix them

30-second summary:

While Shopify is one of the most popular platforms for ecommerce services, the CMS has a number of concerns that can be bothersome for SEO

Best SEO practices generally use to all CMS platforms, but Shopify has numerous inbuilt features that can not be tailored, meaning some items need more special workarounds

Edward Coram-James discusses issues such as restricted URL structure and duplicate material, offering guidance on how to combat Shopify's drawbacks in these locations

Shopify is the most widely-used ecommerce platform, making it easier than ever before for services to offer their stock online. Its easy-to-use CMS has made it especially useful for smaller retailers throughout the pandemic, permitting them to claw back around 94% of what would have otherwise been lost sales.

Similar to any new website, a fresh Shopify shop will require a good deal of effort on the part of its web designer to develop the needed visibility for users to find the website, let alone transform into consumers. And similar to any CMS, there are a few SEO hurdles that save owners will need to clear to make sure that their website finds its audience efficiently. A few of these hurdles are more deep-rooted than others, so we've broken down four of the most typical SEO problems on Shopify and how you can fix them for your webstore.

1. Limited URL structure

In similar manner in which WordPress divides material between posts and pages, Shopify's CMS permits you to divide your product listings into two main classifications-- products and collections-- along with more basic posts, pages, and blogs. Developing a new product on Shopify permits you to list the private products you have for sale, while collections offer you the opportunities to bring your disparate products together and arrange them into easily-searched categories.

The issue most people have with this imposed system of organizing content is that Shopify likewise imposes a fixed hierarchical structure with limited modification options. The subfolders/ product and/ collection should be consisted of in the URL of every new item or collection you submit.

Despite it being a substantial bone of contention with its users, Shopify has yet to resolve this and there is no service currently. As an outcome, you will need to be extremely cautious with the URLs slug (the only part that can be tailored). Guarantee you are using the best keywords in the slug and classify your posts sensibly to offer your products the very best possibility of being discovered.

2. Immediately generated replicate material

Another aggravating problem users have with categorizing their material as a product or collection occurs when they include a specific product into a collection. This is because, although there will currently be a URL in location for the item page, linking an item to a collection automatically produces an extra URL for it within that collection. Shopify immediately deals with the collection URL as the canonical one for internal links, rather than the item one, which can make things incredibly hard when it pertains to ensuring that the best pages are indexed.

In this circumstances, nevertheless, Shopify has actually allowed for fixes, though it does involve editing code in the back end of your shop's theme. Following these directions will advise your Shopify site's collections pages to internally link just to the canonical/ product/ URLs.

3. No routing slash redirect

Another of Shopify's replicate content issues relates to the trailing slash, which is generally a '/' at the end of the URL used to mark a directory. By default, Shopify immediately ends URLs without a routing slash, but variations of the exact same URL with a routing slash are available to both users and search engines.

Shopify instead suggests that web designers use canonical tags to inform Google which variation of each page is chosen for indexing. As the only fix available up until now, it will have seo specialist Gold Coast to do, but it's far from ideal and often leads to information attribution concerns in Google Analytics and other tracking software.

4. No control over the website's robots.txt file.

Beyond the CMS forcing users to create duplicate versions of pages against their will, Shopify also prevents web designers from having the ability to make manual edits to their store's robots.txt file. Obviously, Shopify sees this as a perk, looking after the pesky technical SEO problems in your place. When products go out of stock or collections get pulled, you can neither noindex nor nofollow the redundant pages left behind.

In this circumstances, you are able to modify the theme of your shop, integrating meta robotics tags into the section of each appropriate page. Shopify has created a step-by-step guide on how to conceal redundant pages from search here.